Geocoding and Data Collection are the two most important aspects of Location Based Services (LBS)

As the name suggests, Location Based Services (LBS) are services that uses location as a key factor to provide relevant information to users of marketing.

Brief about LBS:

Location Based Services can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. LBS include services to identify a location of an Outlet, Vehicle, individual or object, such as discovering the nearest Bank ATM machine, parcel tracking and vehicle tracking services. This concept of location based systems is not compliant with the standardized concept of real-time locating systems and related local services.

One of the most obvious technologies behind LBS is positioning, with the most widely recognized system being the Global Positioning System (GPS). There are however, other means of positioning in addition to GPS. These other technologies are network based positioning and typically rely on various means of triangulation of the signal from satellite.

Geographic data is an important aspect of any location system. Geographic Information Systems (GIS) provide the tools to provision and administer base map data such as manmade structures (streets, buildings) and terrain (mountains, rivers). GIS is also used to manage point-of-interest data such as location of Gas stations, Hospitals, Colleges, Restaurants, Nightclubs, any product outlets etc.

Many people are familiar with wireless Internet, but many don't realize the value and potential to make information services highly personalized. One of the best ways to personalize information services is to enable them to be location based.